Talk about a fashion statement.

Jane Halverson

Michelle Charvat

You are probably going to be seeing a lot of people sporting tee-shirts, caps, and sweatshirts with the words North Dakota Girl. It’s the new trade-marked line of apparel born from a Mandan-based business. Jane Halv-erson owns Dakota Promotions & Printing, a promotional products and printing business. Jane and her staff—who all happen to be North Dakota girls—are helping design and create new items for the line of products, including baby onesies, bibs, and shirts for toddlers, youth, and adults. All of the apparel and other products can be customized. So if you like horses, your shirt can have a horse stitched onto it. Dogs? Got that covered too. Butterflies, flowers, flags. You name it.

The idea was hatched when Jane’s marketing expert, Michelle Charvat, suggested her business of-fer something more than the stanard promotional products.

“I told Jane, ‘You have access to all this equipment, you should come up with a line of apparel, like Farm Girl does,’” explains Michelle. “So I started looking at other ideas. We registered it before a Pride of Dakota event.”

The apparel made its debut at Mandan’s Art in the Park in July, and according to Michelle, was trending on Snapchat. North Dakota Girl products are being distributed through Dakota Sunrise Brokers of Minot, but the Dakota Promotions team can customize any piece at the showroom and office at 105 3rd Avenue NW in Mandan. Jane is expanding the idea to include apparel for men too. She has trademarked North Dakota Tough for the men’s clothing and hats, and has also trademarked South Dakota Girl.

Watch for South Dakota Girl at the Sturgis Bike Rally.