Breastfeeding moms often feel isolated and uncomfortable feeding their babies in public. Mandan mom Erica Hager remembers the feeling well.

“A few times when I was nursing my babies in public someone would look my way and smile. I felt like they were offering support, but maybe they were just staring at me,” says Erica.

Erica figured other moms probably felt the same way, so she designed “normalize breastfeeding” cards to help people offer quiet support to a mother without startling a nursing baby. The message on the card reads:

I am giving you this card to tell you how much I appreciate seeing a mother breastfeed in public. Thank you for doing what is best for your baby, and helping to normalize something that should already be normal. By breast
feeding in public, you are giving other moms the confidence to do the same.

Since her Facebook post about the #NormalizeBreastfeeding cards, Erica has sent them around the world. They are now available as a free download on her website, bisonbooties.com, or as a free add-on to all website orders. To learn more, or to get larger quantities of the cards, contact Erica at
erica@bisonbooties.com.

By the way, Erica is expecting her third baby in November. She plans to nurse this baby, just as she did her first two. But this time, she says she’ll do so with a little extra confidence, thanks in part to this project.