Denette Jacob

Denette Jacob spent most of her adult life as a stay-at-home mom, raising her four kids on their farm near Linton, North Dakota. When her youngest graduated in 2015, Denette knew it was time to put herself first.

“We lost our son Jared to cancer in 2010 and I knew that with the rest of the kids gone from the house, I needed to do something for myself.”

“Something for herself” turned into Boutique 23, a speciality boutique in Linton. The 23 is in memory of Jared, who wore number 23 for the Linton Lions football team. His jersey was retired after he passed away.

“I was thinking of doing something small, something I could do a couple days a week that would keep me busy,” she recalls. “The space that came up for rent was bigger than I expected it to be, but I went for it anyway.”

Denette offers clothing in sizes extra small to 3XL, as well as men’s clothing, home decor, accessories, cologne, shoes, and more. In December, Denette opened a second Boutique 23.

“My niece has a fashion degree and lives in Bismarck, so Bismarck seemed to be the perfect fit. She is managing the Bismarck location.”

The Bismarck store is located at 201 West Main Avenue. Find the Linton store at 112 North Broadway in Linton. Learn more about Boutique 23 on their website, You can shop on their website and also from their Facebook and Instagram pages.